Hatched in the Swiss Alps, On was born with one goal: to revolutionise running. This notion is based on their idea of complementing soft landings with explosive take-offs. Or, as they call it, running on clouds. So far, it’s fair to say they're realising their goal, with a series of the brand's innovative runners delivering unprecedented levels of comfort. Tuck into our selection below, which includes regular and hi-top editions of their ground-breaking Cloud silhouette.