Lance has been selling fruit at his Berwick Street stand for about 30 years, but it’s his dress sense that gets him the most attention. Often dressed head to toe in Supreme, it's clear he’s clued up on London and its fashion scene.

Dannah Mendoza has worked at size? Carnaby Street for over a year now. She's a strong advocate for cosy, comfortable, fashion, so we thought we'd have a quick chat to see how she'd style our Air Zoom Spiridon Cage 2 ‘Carnaby’.

Just like Dannah, Brenda Guimaraes works at size? Carnaby Street, and is a big fan of comfy, baggy clothing too. Click on through to find out how she'd style our exclusive Carnaby-inspired runner, and read about her favourite memories of the street.

Milo Harley is one of the main men behind Duke's Cupboard – one of the best UK thrift stores for vintage sportswear. We guess you can say he knows a thing or two about streetwear, so we got his opinion on our latest collaboration.