Air Max Day 2020

2010's ‘10 Years of Obsession’ series celebrated our 10th anniversary and the Blazer High Premium was one of the last silhouettes from the collection to launch. We took a simple approach to the famed basketball shoe, using size?-inspired colours for its rich suede uppers and tumbled leather Swoosh. Oh, and we also proudly stamped the pair with our signature ‘?’ emblem on the heel.

For 2006’s ‘Clerks Pack’, our Brighton, Carnaby Street and Manchester staff were given the chance to rework Nike’s Air Max 90, Air Stab and Classic BW as part of a global campaign focused around the ‘sneaker store’ concept. The ‘Clerks’ pack looked to some of the biggest cities across the globe and shed light on retailers who keep the culture moving forward. For our spin, each model in the size? collection boasted colourways that reflected their corresponding store’s city.

Re-kindling our relationship for the third time, in 2016 we once again collaborated with Dave White on the iconic Air Max 95. This time around, the pack took inspiration from Dave’s ‘Albion’ Collection, which sees Britain’s native species re-imagined in White’s signature style. Focusing on the fox and the rabbit, the AM95’s uppers drew upon the many layers and elements from Dave’s paintings themselves.

We partnered up with Nike again in 2018 to unveil our ‘Safari’ pack. Inspired by the classic ‘87 Air Safari, we took Tinker Hatfield’s unmistakeable ostrich skin-inspired pattern and applied it across two of his most iconic runners: the Air Max 1 and the Air Max 95.

We finished off our extensive collection of exclusive Air Max 93 releases with 2013’s ‘Metals’ pack. We took inspiration from the periodic group of “rare earth” elements known as lanthanides for our last two colour-ups, incorporating the same red and silver hues found in the rare earth metals across their suede, patterned leather and Jacquard mesh uppers.

Following the hugely successful introduction of the Nike Element 87, we were pleased to uncover our world exclusive React Element 55 collaboration in 2018. We took inspiration from Nike’s 1988 ‘Escape Pack’ for our 55, pulling colour influences from the pack’s Windrunner, Lahar and Air Force III and applying them across the model's ripstop and synthetic uppers.

In 2018, we teamed up with Nike again for a special ‘Dusk to Dawn’ pack – subtly referencing the natural colours and tones found during sunset and sunrise. The Air Max 180 sported the darker ‘Dusk’ hues found as night begins to fall, while the Air Max 1 took on a softer ‘Dawn’ colour palette that with neutral tones across the shoes varying panels.

Back in ’05, we teamed up with Nike & Liverpudlian expressionist painter Dave White for an exclusive ‘Wet Paint’ pack. Celebrating the 10th anniversary of the OG Air Max 95 ‘Neon’, for our first collaborative effort with Dave, we painted the Air Max 1 and Air Max 90 in the AM95’s OG hues, while we stripped back the 95 and reworked it with a clean white leather upper.

A three-part release, 2013’s ‘Urban Safari’ pack consisted of a staggered release of Nike’s Air Max Light, Roshe Run and Air Max 180 models. Done up with Tinker Hatfield’s iconic ‘Safari’ print across their leather panels, each model’s palette paid homage to heralded Nike ACG releases from the ‘80s and ‘90s, in particular the Mowabb and Lava High.

Our first foray into the world of the Air Max 93, quite literally, took us out of this world. Upon its release in 1993, the Air Unit underfoot was the largest of its kind, prompting the ‘Maximum Air’ moniker; we took this tagline very literally in 2013, launching our two limited-edition silhouettes into the stratosphere.

Back in 2013, we reworked the 1989 Air Max Light OG with an iconic design made famous for its use across Michael Jordan’s third signature sneaker. The Cement – or Elephant print as it’s also known – has been used across Nike releases ever since its first appearance on the b-ball court in ‘88. Utilising this exotic material perfectly, our duo of Air Max Light ‘Cement’ releases boasted soft textured suede uppers to honour the iconic Nike pattern.

Releasing alongside a similarly-coloured Nike Air Huarache, 2013’s Air Max 93 ‘Teal’ utilised a combination of different materials not commonly found on running shoe. Breathable teal mesh, luxurious suede and debossed leather all worked hand in hand across the model’s vibrant uppers, with dashes of purple to the Swoosh, tongue and heel branding for a touch of contrast.

As part of our size? exclusive ‘10 Years of Obsession’ collection, we reworked the Nike Air Lunar 180 in two striking makeups that honoured the 1991 Air Huarache and the ACG Air Terra. On the underside, the boasted a comfortable combination of ultra-light Lunarlon foam and 180 degrees of Air cushioning.