Nike

History of Nike

Nike’s story all started in 1971 when legendary founders Bill Bowerman and Phil Knight rechristened ‘Blue Ribbon Sports’ to the name we’re all familiar with today. Coining the name from the Greek goddess of victory, it’s almost like the duo knew Nike would one day establish themselves as leading innovators of footwear and apparel. 1971 was a busy year for the pair, as the brand also breathed life into the Swoosh – the ubiquitous logo that aimed to represent the motion within their design. Over four decades later, not only has the emblem spearheaded countless advertising campaigns, but it has become a symbol of the brand’s commitment to innovation in everything they produce.