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Nike Air Max Day 2021
There's another roster of top-drawer footwear landing for 2021, and if it's info on these releases you're after, then look no further. We've put together a comprehensive guide of what's to come from Nike this year; we're showcasing our selection of Air Max models, and we're taking a look back at our previous Nike collaborations – keep on scrolling.

Well, we're fast approaching that time of the year already; every year on the 26th March, Nike honours its game-changing Air-technology with a series of limited edition, Air-injected silhouettes. To join in with this year's celebrations, we've given our size? launches app an Air Max Day-inspired makeover and packed it with heaps of exclusive content. So what are you waiting for? Download the app now.

Nike Air Max 90

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The Air Max 90 has now passed 30 years since it first landed on the shelves, boasting an iconic mix of mesh, leather and synthetic suede. Ever since its debut, Tinker Hatfield’s essential design has become one of the most legendary Air Max trainers, gaining an adequate reputation for its striking colour-ups, cushioning Air technology and its undeniable influence on streetwear around the globe.

Nike Air Max 95

One of the defining Air Max designs, the Air Max 95 was crafted through the creative genius of Sergio Lozano. The trainer was based on human anatomy, with features like ribcage-inspired nylon eyelets, layered uppers based on muscle and flesh, plus a midsole that looks like the spinal cord. What’s more, the OG design took inspiration from the geographical markings of eroded rock walls. The result? One of the most iconic trainers from the past 25-years.

Nike Air Max 1

Arguably, the most iconic Air Max silhouettes were released in the ‘90s, but the 1987 Air Max 1 stands as one of the brand’s defining innovations. The Air Max 1 was the first trainer to feature the Beaverton brand’s legendary Air-cushioning, an invention that would inspire decades-worth of iconic trainers. The OG design also featured a popular combination of flexible mesh, sturdy suede and rubber sole units; it was a setup that set the standards for the Air Max 90 which would follow.

Nike Air Max 2090

One of Nike’s modern innovations, the Air Max 2090 is a futuristic silhouette that was released 30-years after the Air Max 90. This trainer aimed to offer a more minimal and fashion-forward upgrade on the Air Max 90, including elements from the OG such as the mudguard and heel logo. The highly lauded Air unit sits in the heel, offering the feeling of gliding with its innovative cushioning. What’s more, this lightweight upgrade has translucent mesh and rubber on the upper with a speed lacing system for a secure fit when you are on the go.

Nike Air VaporMax EVO

The next evolutionary step in Nike's Air VaporMax category is here. Fittingly dubbed the Air VaporMax Evo – standing for 'Evolution of Icons' – the lifestyle-orientated model opts for a hybrid design that brings with it an upper that nods to the Air Max 90, Air Max 93 and Air Max Plus. On the underside, your feet are kept cushioned by the slightly-slimmer, singular, tapered Air-injected sole unit of the Air VaporMax 2020 Flyknit.

Alex Crawshaw - Drystone Waller

Alex Crawshaw's story is far from the usual occupations we feature in our creative campaigns. He's a drystone waller from Sheffield, and he's also a pretty big fan of the Nike Air Structure. His travel-to-work ‘beaters’ are actually an old pair of Air Structure Triax, and we think this makes him a perfect candidate to shine a light on in the lead up to Air Max Day 2021.

Abbie - Neonatal Nurse

Inspired by her sister, Brighton-based neonatal nurse Abbie kickstarted her Nike obsession as a jobless student pining for the Nike x Liberty London Air Max 1. Her story as a female within the culture and a nurse is a unique and fascinating one to tell. Her colleagues are often shocked by her style change outside of work. The switch up from scrubs and Crocs to a Nuptse & Wotherspoons is a story we've loved to share.

Roland - Cafe Owner

Though appreciative of the famous Scouse swagger, Roland has moved away from the traditional Liverpudlian dress code. His clothing style is cut from a minimal cloth; the style of his footwear is the polar opposite tough. As the owner of a cafe deep within Liverpool, Roland spends a lot of his days during the lockdown making Bacon rolls – a perfect combination for the Air Max 90 Bacon.

Shanice - Teacher

As the cool teacher in school, Shanice bridges the gap between those established people in the sneaker community and the next generation. Her mum was her main inspiration growing up and we want to show this within the story. Shanice is a key figure in the female sneaker culture too, and she is pioneering for equality within the scene. Shanice has a fantastic story to tell.

the authority on air
With Air Max Day 2021 looming, we've dipped into our archive of exclusive Air Max releases to share some of our favourite stories since our first project in 2005, including our collaborative partnership with artist Dave White, reissues of long-forgotten OG silhouettes, and even launching a shoe up into the stratosphere. We're taking a retrospective look back at our past, and giving you an interactive, behind-the-scenes insight into the inspiration of each silhouette.
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