Privacy Policy
Last Updated: September 2026
We are size? (we/us). We’re a retail company which means that we sell products and some services online and in our stores. We are owned by JD Sports Fashion Plc. When you use our websites, our apps or visit our stores, you give us some information about yourself which we then use. We’d like to tell you about what information you give us and how we use it. We encourage you to read the whole thing but, if you’re in a hurry, you can read the key bits here. If you’d like to see the detail, you can scroll down to the full version. If you have any questions, you can email us at: privacy.support@jdplc.com
Before we go on, please bear in mind that our websites and apps may contain links to the websites of other companies that are not part of the JD Sports group of companies. If you follow a link to any of these websites, please remember that they’ll have their own privacy information for you to look at and we’re not responsible for how they use your information.
In a hurry? Key bits:
What information do we collect?
Online
- Your contact details (such as name, email address, date of birth, postal address, and telephone number)
- Billing information (if you buy products)
- Information about your orders, the purchases you make, your saved items, your payment methods and shopping preferences
- Information about the type of device you use when on our websites or apps
- Internet Protocol (IP) address used to connect your device to the internet
- Your location (in our apps where you have chosen to enable geolocation features/location services)
- What products you look at
- Account information where you have asked us to link your accounts
- Your marketing preferences and limited information about how you interact with our marketing emails, see our Cookie Policy for further information on this
- Any comments, questions or other inputs you may make when interacting with services that use Artificial Intelligence (AI) such as chatbots and programmes that may recommend products etc
- Information you share with us for product reviews including photos that may include your image
- Your image and/or measurements if you choose to use a virtual try-on feature or a feature that makes recommendations about size and fit
Instore
- Billing information and payment method (if you buy products)
- Information about the purchases you make
- Your image on our CCTV or body worn cameras
- Your email or phone number should you wish to provide it in store for the purposes of receiving marketing or e-receipts
Other places
- Information about any complaints, queries, rights requests and comments that you make and details of our interactions
- Information you add to forms (such as contact forms or competition entry forms)
- If you wish to provide it and where we make it available, information to confirm your eligibility as a member of a group which may qualify for discounts or other benefits – subject to terms and conditions
- Information about yourself that you publish on social media or provide to social media platforms, including where you tag us, and the content of any messages that you send to us on our social media channels
- Information about you from third parties, including other companies e.g. brand partners, companies within the JD Sports group of companies, retail analytics companies, consumer insight companies, credit reference agencies, social media platforms, identity attribute verifiers, and other publicly available sources
- information about you when you decide to take part in promotions, surveys and loyalty programmes
Why do we collect it?
- To provide you with products, accounts (including accounts with third parties where relevant), discounts, promotions, surveys, features, loyalty programmes and services including our websites and apps. There are also times when we will partner with other select trusted companies and members of the JD Sports Group of companies (we call these ‘brand partners’) to bring new promotions, new products, offers, experiences and loyalty programmes to our customers
- To communicate with you using various channels, respond to queries and complaints and improve our business
- We combine personal data that we get from other sources with personal data you give to us. We use some of the information about you to build a picture of you (this is sometimes called profiling). We also use your information to advertise and produce reports so we can improve and develop our websites, apps, products and services and tailor our marketing to you. We use information that we learn about you such as your gender, preferences, hobbies, interests, purchase history and how you react to the marketing we send you to make sure the marketing you receive from us and the way our websites and apps are displayed to you are appropriate and tailored to you
- To provide you with virtual try-on, fit and measurement suggestions, product search and browsing experiences that can show you how some products may appear, intelligently rank the order of the results partly based on your previous interactions and purchases so that you receive results that are tailored to your preferences.
- We will receive your personal data from other companies or provide it to other companies if we merge with or acquire another business or if we work with our trusted brand partners to link the account you hold with us to the account you have with the other brand and to share information about your purchases with a brand partner where you have purchased that brand’s products and have asked us to link your accounts
- We will also collect or produce non-personally identifiable information (that is, information that does not identify you) that we will use to look at how our customers like to shop and improve our online and instore experiences for our customers as a whole
- You do not have to provide your personal data to us, however, without it, we may not be able to fulfil your order, provide other services to you or respond to your queries
- To provide you with product recommendations and similar services that use AI
- To gain a better understanding of what products you like so that we can tailor our marketing and improve the customer experience
- The data you provide may also be anonymised and aggregated and used by us and third parties who we work with to train AI models for the purposes of improving services that use AI
- To publish your product reviews for others to see
- To conduct retail analytics, manage security and monitor footfall, customer behaviour, store occupancy, shopper journeys and queue lengths within our stores
- To conduct digital analytics that help us understand how users interact with our websites, including analysing cursor movements, scrolling, clicks and page interactions
- To ensure health and safety, protect our staff and customers and ensure the security of our stores
- To prevent fraud and other crimes, prevent abuse and protect our people, property and systems
What’s our legal basis?
Our lawful basis for processing your personal data depends on how it will be used, however, our lawful bases are:
- Compliance with legal obligations (for example fraud prevention)
- Necessary for the entry into or performance of a contract with you (for example to complete your order and provide you with items you have bought)
- Legitimate business interests (for example sending you marketing messages where you have purchased products and haven’t opted out) and
- Consent (for example to send you push notifications)
Who do we share it with?
- We do not, and will not, sell any of your information to any third party, including your name, address, email address or financial information
- We do share your information with select trusted third parties including brand partners to enable us to provide our products and services to you, to send marketing and to improve our business
- If you purchase goods from us online then, depending on which country you are in, we may share your personal data (including name, contact details, address and payment information) with other companies that are also part of the JD Sports Group where this is necessary to fulfil your order or provide other services or benefits to you. See below for further details
- We may share your information with selected third parties including social media companies for measurement and insight reporting purposes
- If you choose to submit a product review, this may be published on our websites, apps, social media channels or elsewhere. This means that any information or images that you provide as part of a product review may be published and available online for other customers and members of the public to view from anywhere around the world
- Third party companies and organisations that supply consumer analytics services, fraud and other crime prevention services and other services used to maintain and improve our business
Where do we store it and how long for?
- We will only keep your information for as long as is necessary to do the things that we collected it for
- We tend to keep your personal data for 6 years from collection but sometimes we will only hold it for a much shorter period
- We will keep it for longer if the law requires us to
- Sometimes, we will transfer your information outside the United Kingdom (UK) and the European Economic Area (EEA) but only where we have taken steps to give it extra protections that are required by the law
- Data forwarded to Google may be transferred to and processed on Google's servers, which may be located in the United States or other countries outside the UK and EEA. Such transfers are safeguarded by Google's Data Processing Terms, which incorporate Standard Contractual Clauses (SCCs) and, where applicable, the UK International Data Transfer Agreement or UK Addendum to the EU SCCs. Further details of Google's data transfer safeguards can be found at https://policies.google.com/privacy
- We will keep product reviews for as long as we sell the applicable product. The reviews will be held in our systems and will be accessible via our websites, apps, social media channels or elsewhere. This means that any information or images that you provide as part of a product review may be published and available online for other customers and members of the public to view from anywhere around the world
How do we keep it safe?
- Using the internet to send information can never be completely and utterly secure. We will always do our best to protect your data, but we cannot guarantee the security of your data that you send to our websites and apps. You send it at your own risk
- Once we have received your information, we will use strict procedures and security features to try and keep it safe
- Use of AI: Whenever we use AI, we comply with applicable regulations and follow our own internal processes to ensure safe and appropriate use
What rights do you have?
- To request access to your personal data (Subject Access Request)
- To ask us to restrict the processing of your personal data
- To ask us to erase your personal data (Right to be Forgotten)
- To object to our processing of your personal data
- To move your personal data to another Controller
- To withdraw your consent
- To not be subject to certain types of automated decisions without human intervention and the right to challenge any such decisions
- To complain to the Supervisory Authority (see below)
- To ask us to rectify an error in your personal data
How to make a rights request or a data protection complaint
If you wish to make a complaint about our handling of your personal data or if you wish to exercise any of the above legal rights, please contact us using this link:
For certain rights requests, we may not be able to carry out your request depending on the specific circumstances. However, where this is the case, we will contact you to explain why.
If we receive a complaint from you, we will acknowledge receipt of your complaint and handle it within the required period. You are entitled to make a complaint and our complaints handling process is a distinct process from the rights request process. If your complaint is unresolved, you may complain to the data protection regulator, however, depending on which country you’re in, you may be required to first submit a complaint to us before the regulator will consider your complaint.
In the UK, the data protection regulator is the Information Commission at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, www.ico.org.uk
Our contact info here – for Complaints and Data Rights Requests
JD Sports Fashion Group Plc, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR, United Kingdom
For Customer Service queries, you can contact us here.
And now the detail:
What information do we collect?
Online
- Your contact details (such as name, email address, date of birth, postal address, and telephone number)
- Billing information (if you buy products)
- Information about your orders, the purchases you make, your saved items, your payment methods and shopping preferences
- Information about the type of device you use when on our websites or apps
- Internet Protocol (IP) address used to connect your device to the internet
- Your location (in our apps where you have chosen to enable geolocation features/location services)
- What products you look at
- Account information where you have asked us to link your accounts
- Your marketing preferences and limited information about how you interact with our marketing emails, see our Cookie Policy for further information on this
- Any comments, questions or other inputs you may make when interacting with services that use Artificial Intelligence (AI) such as chatbots and programmes that may recommend products etc
- Information you share with us for product reviews including photos that may include your image
- Your image and/or measurements if you choose to use a virtual try-on feature or a feature that makes recommendations about size and fit
Instore
- Billing information and payment method (if you buy products)
- Information about the purchases you make
- Your image on our CCTV or body worn cameras
- Your email or phone number should you wish to provide it in store for the purposes of receiving marketing or e-receipts
Other places
- Information about any complaints, queries, rights requests and comments that you make and details of our interactions
- Information you add to forms (for example contact forms or competition entry forms)
- If you wish to provide it and where we make it available, information to confirm your eligibility as a member of a group which may qualify for discounts or other benefits – subject to terms and conditions
- Information about yourself that you publish on social media or provide to social media platforms, including where you tag us, and the content of any messages that you send to us on our social media channels
- Information about you from third parties, including other companies such as brand partners, companies within the JD Sports group of companies, retail analytics companies, consumer insight companies, credit reference agencies, social media platforms, identity attribute verifiers, and other publicly available sources
- Information about you when you decide to take part in promotions, surveys and loyalty programmes
Why do we collect it?
- To provide you with products, accounts (including accounts with third parties where relevant), discounts, promotions, loyalty programmes and services including our websites and apps. There are also times when we will partner with other select trusted companies (we call these ‘brand partners’) and members of the JD Sports Group of companies to bring new promotions, new products, offers, experiences and loyalty programmes to our customers
- To communicate with you using various channels, respond to queries and complaints and improve our business
- We combine personal data that we get from other sources with personal data you give to us. We use some of the information about you to build a picture of you (this is sometimes called profiling). We also use your information to advertise and produce reports so we can improve and develop our websites, apps, products and services and tailor our marketing to you. We use information that we learn about you such as your gender, preferences, hobbies, interests, purchase history and how you react to the marketing we send you to make sure the marketing you receive from us and the way our websites and apps are displayed to you are appropriate and tailored to you
- To provide you with virtual try-on, fit and measurement suggestions, product search and browsing experiences that can show you how some products may appear, intelligently rank the order of the results partly based on your previous interactions and purchases so that you receive results that are tailored to your preferences. We will receive your personal data from other companies or provide it to other companies if we merge with or acquire another business or if we work with our trusted brand partners to link the account you hold with us to the account you have with the other brand and to share information about your purchases with a brand partner where you have purchased that brand’s products and have asked us to link your accounts
- We will also collect or produce non-personally identifiable information (that is, information that does not identify you) that we will use to look at how our customers like to shop and improve our online and instore experiences for our customers as a whole
- You do not have to provide your personal data to us, however, without it, we may not be able to fulfil your order, provide other services to you or respond to your queries
- To provide you with product recommendations and similar services that use AI
- To gain a better understanding of what products you like so that we can tailor our marketing and improve the customer experience
- The data you provide may also be anonymised and aggregated and used to by us and third parties who we work with to train AI models for the purposes of improving services that use AI
- To publish your product reviews for others to see
- To conduct retail analytics, manage security and monitor footfall, customer behaviour, store occupancy, shopper journeys and queue lengths within our stores
- To conduct digital analytics that help us understand how users interact with our websites, including analysing cursor movements, scrolling, clicks and page interactions
- To ensure health and safety, protect our staff and customers and ensure the security of our stores
- To prevent fraud and other crimes, prevent abuse and protect our people, property and systems
More about what information we collect and why
| If you… | then we collect… | for these reasons… |
|---|---|---|
| Create an account to shop | Make a purchase online | Create a loyalty account, choose to link a loyalty account or receive a loyalty account automatically when creating an account with us | your name and contact information such as email address, postal address and telephone number | details about your order | billing information (where you are purchasing the products) | information about the purchases that you make, your saved items, your payment information and shopping preferences | information about your participation in promotions, surveys and loyalty programmes | to operate your account and provide you with the goods you have purchased and to fulfil your order | to take payments, provide receipts, deliver products, send order status updates, give refunds and exchanges | to send customer satisfaction surveys | to provide marketing, competitions and promotions and send prizes to competition winners | to communicate with you on various channels and send you important information about your accounts with us | to operate our loyalty programme and provide account linking features | to share your order and purchase information with third party brand partners | to create accounts for you where you choose to receive third-party promotional and reward offers via our websites or apps | to detect and prevent fraudulent transactions |
| Enter a competition | Respond to a survey | Receive marketing, promotional material or newsletters | your name and contact information such as email address, postal address and telephone number | information about your participation in promotions, surveys and loyalty programmes | information about the purchases that you make, your saved items, your payment information and shopping preferences | to send out and conduct surveys and link survey responses with your purchase data | to provide marketing, competitions and promotions and send prizes to competition winners |
| Make a complaint | Submit a query | Make a request relating to your rights under data protection law | your name and contact information such as email address, postal address and telephone number | information about any complaints, queries, rights requests and comments that you make | to provide customer service/support and improve your online experience | to respond to complaints and rights requests and notify you of product changes |
| Interact with us through our customer contact centres | Interact with us in store | Interact with us online or via our websites, apps or social media channels | your name and contact information such as email address, postal address and telephone number | details of your interactions e.g. notes of our conversations with you, details of your query or complaint and a recording of your call when you telephone one of our contact centres, emails or social media messages that you send to us | to provide you with product recommendations and responses to questions and other inputs you may make to services we offer that use AI | to respond to your query or complaint for training and monitoring purposes | to develop and improve our products and services | to respond to rights requests to provide you with tailored results relating to ads, product recommendations and search results. |
| Use an account linking feature | your name and contact information such as email address, postal address and telephone number and details of the products you have purchased, orders and returns made as well as associated data including the order ID, time and date of order, purchase amount, how the order was fulfilled, place of purchase, and any cancellations and returns information | Information about redemptions of member-only products and benefits when you receive them | Confirmation of your status as a member (from the relevant brand partner) if you have an account with the brand partner | to identify and link your accounts and provide account linking features | to develop and improve our products and services and those of brand partners | to share your order and purchase information with third party brand partners, when you purchase their branded products on our website (or where you have purchased them instore in conjunction with a loyalty account) and have asked us to link the account you hold with us and the account you hold with that brand (where available) | to send you marketing messages (depending on your marketing choices) |
| Visit our stores | payment information and loyalty account information (where applicable) if you make a purchase, receive loyalty benefits as part of a loyalty programme or spend loyalty benefits instore (where applicable) | your name, email address and phone number if you choose to sign up to online marketing, a promotion or competition or when interacting with some of our instore experiences | your image on our CCTV or on body worn cameras | proof of age | to provide you with the goods you wish to purchase and apply relevant discounts | to provide you with online marketing, e-receipts and other services to provide you with specific instore experiences, give away prizes or discounts | to keep you and our other customers and employees safe. Help prevent and detect crimes across our network of stores to conduct retail analytics, manage security and monitor footfall | customer behaviour, store occupancy, shopper journeys and queue lengths, operational performance and loss-prevention risks within our stores | In certain situations, we may also use facial recognition technology to identify individuals suspected of having committed crimes in our stores or live facial recognition systems |
| Visit our websites and use our apps or loyalty accounts | your IP address used to connect your device to the internet | your location (in our apps where you have chosen to enable geolocation features/location services) | device data including MAC addresses, traffic data, location data, your login information, time-zone setting browser type and version, browser plug-in types and versions, operating system and platform, weblogs, cookies and other communication data and the resources that you access | what products you look at | your name, date of birth and email address if you open an account | your image and other related information that you may choose to upload for certain features such as virtual-try on or features that provide guidance of product size and fit (where available) | to analyse how you use our websites and apps (including behaviour patterns and the tracking of visits across multiple devices) and learn more about our website and app users | to personalise your experience on our website and to show you products we think you’ll like based on the types of products you have previously looked at | to manage your account, improve your online experience, carry out system administration and maintain network security | to develop and improve our products, services, websites and apps and set default options for you, whether on the website or app or within our marketing (such as language, currency and/or to use your location to display local store information or notify you of specific events happening close to you or provide you with the best delivery options for your orders) and to ensure that content is presented in the most effective manner | to provide virtual try-on and other similar AI based features and functionality to improve your experience | to send and pay for marketing | to share your order and purchase information with third party brand partners, when you purchase their branded products on our website and have opted in to the linking of the account you have with us with the account you have with that brand (where available) | to share your data with selected third parties, including social media companies with whom you may also have an account, for the purposes of analysing your engagement with our marketing and generating insights to help us improve our business | to use digital analytics tools that help us understand how users interact with our websites, including analysing cursor movements, scrolling, clicks and page interactions, to improve usability and performance | to measure conversions and the performance of our advertising campaigns using Google's measurement tools; to improve the accuracy of our analytics and advertising reporting; and to enable Google's campaign optimisation and Smart Bidding features |
| Create a loyalty account (where available) | if you qualify for a discount on purchases and wish to provide it, your name, date of | birth, email address and details of eligibility for certain discounts that we may make available for specific groups | to verify that you qualify for a discount on purchases because you are a member of a qualifying group and provide such discounts – where available |
| Fill in forms on our websites and apps | your name, contact information and any additional information that you may choose to add to the forms | to respond to queries you raise within forms |
| Receive electronic marketing or newsletters from us | your name and email address | information about your purchases | limited information about how you interact with such marketing emails, which is limited to if you open an email and/or click a link within an email, please see our Cookie Policy for further information about what information may be collected when you visit our websites | to send you marketing | to understand how engaged you are with our marketing and to tailor how much we send to you to improve your experience with us | to develop and improve our products and services | to work with social media platforms to present online marketing. Depending on your interactions and activity on social media, you may receive social media ads from us |
| Interact with us on our social media channels | your name and social media username the information about you that you publish on social media or provide to social media platforms the content of any messages that you send to us on our social media channels User Generated Content created by you and posted to our social media channels, websites or apps | to respond to messages/communications that you send to us on social media | to analyse trends and market sentiment and develop/improve our products and services | to use for our own marketing and promotional activities |
| Link your X, Instagram, Facebook or other social media accounts with us, to enable you to log onto our websites and/or apps simply and securely without having to create a new account | your name and social media username | account information to enable linkage the information about you that you publish on social media or provide to social media platforms | to enable you to link your accounts for the purposes of logging onto our websites and/or apps simply and securely without having to create a new account |
More about Account Linking
We may partner with select brands and other companies to bring new promotions and loyalty programmes to you. These programmes are designed to bring you new products, offers and experiences and allow us and our brand partners to improve our relationship and the experiences we have with you. To do this:
- We invite you to sign up to hear more about and become eligible for exclusive products, experiences and offers
- We and our brand partners exchange information about you to identify your accounts and send you marketing messages (depending on your marketing choices)
- We share order information including orders and returns made, order ID, time and date of order, purchase amount, how the order was fulfilled, place of purchase, and any cancellations and returns information, information about redemptions of member-only products and benefits when you receive them with the brand partners so that we can both better understand which products are of interest to you. This may include purchases you make of a brand partner’s products instore in conjunction with a loyalty account
- We provide you with more information about these programmes and how we and our brand partners use your information at the time you sign up to link your accounts
How we use AI
We use Artificial Intelligence (AI) and similar technologies to help us provide and improve our websites, apps, products and services. This may include using AI to recommend products, tailor search results, support virtual try-on or size and fit suggestions, help respond to customer queries through chatbot or customer support tools, detect and prevent fraud or misuse, understand shopping trends and improve the customer experience.
When we use AI, we may use information such as your account details, order history, browsing activity, product preferences, interactions with our websites or apps, customer service messages, reviews, images or measurements that you choose to upload for specific features, and information collected through cookies where you have agreed to this. We only use this information where we have a lawful reason to do so, such as to provide a feature you have requested, to improve our services, to support our legitimate business interests, or where you have given consent.
Some AI features are provided by trusted third party suppliers on our behalf. We may also use anonymised or aggregated information to test, train and improve AI systems. We do not use AI to make decisions about you that have legal or similarly significant effects unless we tell you clearly and put appropriate safeguards in place. Where an AI feature involves cookies or similar tracking technologies, we explain this in our Cookie Policy and you can manage your choices through our Cookie Settings.
What automated decisions do we make about you?
We use some of the information about you to build a picture of you (profiling). This is for the purposes of improving and developing our products and services and to help us to tailor our marketing to you. We use information that we learn about you such as your gender, preferences, hobbies, interests, purchase history and how you react to the marketing we send you to make sure the marketing you receive from us, and the way our websites and apps are displayed to you, are appropriate and tailored to you. These processes are generally automated, but they do not relate to anything that has legal or similarly significant effects for you.
What’s our legal basis?
| Compliance with legal obligations | We must comply with the law. This requires us to use your data to verify your identity and to prevent fraud and other types of crime. If you choose not to give us certain information when signing up for an account and when using our websites and apps, we may not be able to sell you our products or provide our other services |
|---|---|
| Necessary for the entry into or performance of a contract with you | When you buy our products, you enter a contract with us. To fulfil our obligations under the contract (for example, to allow you to place an order and receive products from us), we will process your personal information. If you do not provide the information we need or if you ask us to delete this information, it may mean we cannot sell you our products |
| Legitimate interests (or recognised legitimate interests under UK law) x | We may use your personal data for the following, which we do because they are in the legitimate interests of our business: Providing you with products you want and developing and improving our products | Researching and understanding our customers and how they buy and use our products | Offering promotions and loyalty programmes, including jointly with select brand partners | Passing your data to other companies within the JD Sports Group and to selected third parties including brand partners | Managing your account and running our websites and apps | Linking the account you have with us to the accounts you have with brand partners (where available). This may include offerings which are made available in collaboration with the brand partner | Updating our websites and apps | Enforcing or applying rights under any contract between us | Ensuring the health and safety of our customers and the security of our data and property | Preventing and detecting fraud and other crimes | Where necessary when merging with or acquiring another business or re-organising our business, in which case some of your information may be shared with a prospective buyer or otherwise but only so far as is strictly necessary for the purposes of such sale or administration | Sending you marketing communications where you have purchased products and chosen not to unsubscribe from marketing or otherwise given your consent to receive marketing or to receive updates (including third party updates), for example in connection with our account linking and brand partner loyalty programmes (where available). We rely on our legitimate interests for these activities, and you have the right to object to processing of this nature at any time by contacting our data protection team using the details at the end of this privacy notice. Although you also benefit from many of the above activities, we may be required to carry out a balancing test of our legitimate business interests to ensure that the way we use your data for these purposes does not unreasonably intrude on your rights under data protection law. The exception to this is if we process your data under the UK GDPR for a “Recognised Legitimate Interest”. Where this is the case, we are not required to conduct the balancing assessment Where we are required to conduct a balancing assessment, we will proceed with the processing if we are satisfied that processing of your data for those purposes does not unreasonably intrude upon your privacy and that we can therefore reasonably rely on legitimate interests as our basis for the above-mentioned processing activities |
| Consent | You will also receive marketing communications where you have consented to them. If you’re an app user, and if you consent to it, we will use your location data to send push notifications when you are near one of our stores. These notifications may include offers and promotions relevant to you which are taking place at a nearby store or to let you know that an item in your wish list is available at a nearby store | Please note that if you use Google's Advanced Consent Mode, certain anonymised or modelled signals may still be sent to Google where you have not provided full consent directly to us (where you have accepted Google’s own terms and conditions). Where we rely on this functionality, this is disclosed in our https://www.size.co.uk/pages/cookie-policy/ | You have the right to withdraw your consent at any time. You can do this in various ways including by updating your marketing preferences in your account, turning off push notifications / location data using the settings in your device and/or contacting our Data Protection Team using the details below | Marketing: We always give you the choice of whether or not you wish to receive marketing communications from us (for example by providing opportunities to opt-out of receiving marketing from us). We may rely on your consent or our legitimate interests to process your data for marketing purposes, as explained above | By contacting us using the information below, you can tell us if you do not wish to receive marketing communications from us anymore and we will update your records. You can also click on the unsubscribe link in any promotional emails. |
| Interact with us through our customer contact centres | Interact with us in store | Interact with us online or via our websites, apps or social media channels | your name and contact information such as email address, postal address and telephone number | details of your interactions e.g. notes of our conversations with you, details of your query or complaint and a recording of your call when you telephone one of our contact centres, emails or social media messages that you send to us |
| Use an account linking feature (e.g. linking the account you have with us to the account you have with another brand) | your name and contact information such as email address, postal address and telephone number and details of the products you have purchased |
| Visit our stores | payment information if you make a purchase | your name, email address and phone number if you choose to sign up to online marketing, a promotion or competition or when interacting with some of our instore experiences | your image on our CCTV or on body worn cameras | proof of age |
| Visit our websites and use our mobile apps or loyalty accounts | your IP address used to connect your device to the internet | your location (in our apps where you have chosen to enable geolocation features/location services) | device data including MAC addresses, traffic data, location data, your login information, time-zone setting browser type and version, browser plug-in types and versions, operating system and platform, weblogs, cookies and other communication data and the resources that you access | what products you look at | your name, date of birth and email address if you open an account |
| Create a loyalty account | if you qualify for a discount on purchases and wish to provide it, your name, date of birth, email address and details of eligibility for certain discounts that we may make available for specific groups |
| Fill in forms on our websites and/or mobile apps | your name, contact information and any additional information that you may choose to add to the forms |
| Receive electronic marketing or newsletters from us | your name and email address | information about your purchases | limited information about how you interact with such marketing emails, which is limited to if you open an email and/or click a link within an email, please see our cookies policy for further information about what information may be collected when you visit our websites |
| Interact with us on our social media channels | your name and social media user name | the information about you that you publish on social media or provide to social media platforms | the content of any messages that you send to us on our social media channels | User Generated Content created by you and posted to our social media channels, websites or apps |
| Link your Twitter, Instagram, Facebook or other social media accounts with us, to enable you to log onto our websites and/or mobile apps simply and securely without having to create a new account | your name and social media user name | account information to enable linkage | the information about you that you publish on social media or provide to social media platforms |
Who do we share it with?
We do not, and will not, sell any of your information to any third party, including your name, address, email address or credit card information. However, we do share your information with some select trusted third parties to enable us to provide our products and services to you, to send marketing information and to improve our business as set out below.
| other members of the JD Group | for group analysis and business purposes, to improve our products and services |
|---|---|
| Carefully selected third parties including brand partners | To help us to provide you with products, services and to send you marketing: Companies that do things to get your purchases to you, such as payment service providers, warehouses, order packers and delivery companies | Our trusted service providers, such as marketing agencies, advertising partners, website and app hosts and other third parties who provide services to help us to tailor our marketing to you. In some instances, these companies will use your personal data to produce anonymised and aggregated information for their own purposes | Our brand partners and trusted third parties to run collaborative promotions, member programmes, competitions, to improve our business and the products and services we provide to you. If you are a competition winner, we may share your data with the brand partner or trusted third party so they can contact you to deliver the prize to you. Your account, order and purchase information (relating to products of the brand partner) may also be shared with brand partners when you have taken steps to link the account you have with us to an account you have with the brand partner (where available) and where you shop on our website or instore | Credit reference agencies, law enforcement and fraud prevention agencies | Social media platforms and companies such as Meta, TikTok and Google. | If we share personal data with TikTok, TikTok will be a Joint Controller for some of the processing relating to our use of TikTok business products that involve the collection and transmission of your device information (including HTTP header information such as user agent, IP address, country, language, and information about the web browser or app used) to TikTok. We analyse this information for measurement and insight reporting purposes. Further information can be found in the TikTok privacy notice here (Privacy Policy | TikTok) | Companies that provide services which enable us to verify whether you are eligible for a discount on purchases due to being a member of a qualifying group | If you choose to submit a product review, this may be published on our websites, social media channels or elsewhere. This means that any information or images that you provide as part of a product review may be published and available online for other customers and members of the public to view | We will only share your information with third party suppliers where it is necessary for them to provide us with the services we need | We may provide third parties with aggregated but anonymised information and analytics about our customers and, before we do so, we will make sure that it does not identify you. |
| Other companies | in connection with any merger, acquisition, insolvency situation or otherwise, in which case we will only disclose your information so far as is necessary |
| Other third parties | to comply with a legal or regulatory obligation, or if necessary for legal proceedings | Third party companies and organisations that supply consumer analytics services, fraud and other crime prevention services and other services used to maintain and improve our business. |
| Interact with us through our customer contact centres | Interact with us in store | Interact with us online or via our websites, apps or social media channels | your name and contact information such as email address, postal address and telephone number | details of your interactions e.g. notes of our conversations with you, details of your query or complaint and a recording of your call when you telephone one of our contact centres, emails or social media messages that you send to us |
| Use an account linking feature (e.g. linking the account you have with us to the account you have with another brand) | your name and contact information such as email address, postal address and telephone number and details of the products you have purchased |
| Visit our stores | payment information if you make a purchase | your name, email address and phone number if you choose to sign up to online marketing, a promotion or competition or when interacting with some of our instore experiences | your image on our CCTV or on body worn cameras | proof of age |
| Visit our websites and use our mobile apps or loyalty accounts | your IP address used to connect your device to the internet | your location (in our apps where you have chosen to enable geolocation features/location services) | device data including MAC addresses, traffic data, location data, your login information, time-zone setting browser type and version, browser plug-in types and versions, operating system and platform, weblogs, cookies and other communication data and the resources that you access | what products you look at | your name, date of birth and email address if you open an account |
| Create a loyalty account | if you qualify for a discount on purchases and wish to provide it, your name, date of birth, email address and details of eligibility for certain discounts that we may make available for specific groups |
| Fill in forms on our websites and/or mobile apps | your name, contact information and any additional information that you may choose to add to the forms |
| Receive electronic marketing or newsletters from us | your name and email address | information about your purchases | limited information about how you interact with such marketing emails, which is limited to if you open an email and/or click a link within an email, please see our cookies policy for further information about what information may be collected when you visit our websites |
| Interact with us on our social media channels | your name and social media user name | the information about you that you publish on social media or provide to social media platforms | the content of any messages that you send to us on our social media channels | User Generated Content created by you and posted to our social media channels, websites or apps |
| Link your Twitter, Instagram, Facebook or other social media accounts with us, to enable you to log onto our websites and/or mobile apps simply and securely without having to create a new account | your name and social media user name | account information to enable linkage | the information about you that you publish on social media or provide to social media platforms |
Where do we store it and how long for?
Sometimes, the information we collect about you will be transferred outside the UK and the EEA but only where we have taken steps to give it extra protections that are required by the law. Depending on where we are sending your information, this may include using some extra protections called Standard Contractual Clauses (SCCs), the UK Addendum to the SCCs or UK International Data Transfer Agreement. These are additional safeguards that we put into our agreements with the companies that we give your data to. We can give you more information about these added protections if you want it. Just ask us using the contact info below.
Data forwarded to Google may be transferred to and processed on Google's servers, which may be located in the United States or other countries outside the UK and EEA. Such transfers are safeguarded by Google's Data Processing Terms, which incorporate Standard Contractual Clauses and, where applicable, the UK International Data Transfer Agreement or UK Addendum. Further details of Google's data transfer safeguards can be found at https://policies.google.com/privacy.
We will only keep your information for as long as is necessary to do the things that we collected it for (the things we’ve set out in this Privacy Notice) unless the law requires us to keep it longer. We typically keep your personal data for 6 years from the date we collect it. This usually allows us to deal with any issues or concerns you may have about the products or services you have received, and for other legal reasons such as if we need to keep your information to bring or defend legal proceedings etc. In some circumstances, some of your data will be deleted in much shorter timescales, for example:
- Cookies - deleted in accordance with our Cookie Policy
- CCTV images – deleted after 30 days
If reasonably necessary or required to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our terms and conditions or other legal rights, we will also keep hold of some of your information, even if it is no longer needed to provide our services to you.
We will keep product reviews for as long as we sell the applicable product. The reviews will be held in our systems and will be accessible via our websites, social media channels or elsewhere. This means that any information or images that you provide as part of a product review may be published and available online for other customers and members of the public to view from anywhere around the world.
How do we keep it safe?
Using the internet to send information can never be completely and utterly secure. We will always do our best to protect your data, but we cannot guarantee the security of your data that you send to our websites and apps. You send it at your own risk.
Once we have received your information, we will use strict procedures and security features to try and keep it safe.
Use of AI: Whenever we use AI, we comply with applicable regulations and follow our own internal processes to ensure safe and appropriate use.
What rights do you have?
- To request access to your personal data (Subject Access Request)
- To ask us to restrict the processing of your personal data
- To ask us to erase your personal data (Right to be Forgotten)
- To object to our processing of your personal data
- To move your personal data to another Controller
- To withdraw your consent
- To not be subject to certain types of automated decisions without human intervention and the right to challenge any such decisions
- To complain to the Supervisory Authority (see below)
- To ask us to rectify errors within your personal data
How to make a rights request or a data protection complaint
If you wish to make a complaint about our handling of your personal data or if you wish to exercise any of the above legal rights, please contact us using this link:
For certain rights requests, we may not be able to carry out your request depending on the specific circumstances. However, where this is the case, we will contact you to explain why.
If we receive a complaint from you, we will acknowledge receipt of your complaint and handle it within the required period. You are entitled to make a complaint and our complaints handling process is a distinct process from the rights request process. If your complaint is unresolved, you may complain to the data protection regulator, however, depending on which country you’re in, you may be required to first submit a complaint to us before the regulator will consider your complaint.
In the UK, the data protection regulator is the Information Commission at Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF, www.ico.org.uk
Our contact info
Click Here - for Complaints and Data Rights Requests
JD Sports Fashion Group Plc, Hollinsbrook Way, Pilsworth, Bury, Lancashire, BL9 8RR, United Kingdom
For Customer Service queries, you can telephone: 0161 393 7055
