Officially becoming a brand in 2002, HUF’s history reaches back decades before. Back in the 80’s New York-born skater Keith Hufnagel would skate around spray painting the city with his tag, ‘HUF ONE’ resulting with the name HUF sticking around. After turning pro and moving to San Francisco, Keith developed the HUF brand and has since grown the company from a single small boutique store to a lifestyle brand renowned for skatewear and respected across the world.