The Champion brand started out in Rochester, New York, in 1919 by the Feinbloom brothers, originally creating sports apparel for college teams across the USA, with signature styles hitting the streets from as early as 1970. The heritage brand is famed for their signature patented Reverse Weave stitching, which instead of being woven vertically like most other brands, is instead woven horizontally. This ended the fears of post-wash shrinkage and allowed coaches to wash their entire team’s uniforms without damage. Through their vintage aesthetic and innovative designs, Champion have managed to remain one of the finest streetwear brands around today.